Two Ways to Launch High-Performance Campaigns

Whether you need speed and scale, or a deeply custom brand partnership, CrtVty offers two distinct ways to work — both built to drive measurable results.

Performance-Driven Campaigns. Creative Included.

CrtVty AI is our all-in-one AI-powered, creative + media platform designed to help brands launch high-performance campaigns faster, with commercial creative included as part of your campaign investment.

Instead of separating strategy, creative, and distribution into disconnected costs, CrtVty AI brings them

together into a single, streamlined campaign model.

When you invest in campaign reach, we build the creative designed to perform within it.

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What’s Included with CrtVty AI

TV / Streaming Commercials Included

Performance-optimized video creative designed for CTV, OTT, and social environments.

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Audience Distribution & Placement

Your campaign is placed across premium channels to reach the right audience at the right time.

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AI-Accelerated Production

Faster turnaround, platform-native formats, and built-in optimization.

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Campaign Performance Tracking

Clear visibility into reach, engagement, and efficiency.

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Scalable by Budget

As your campaign investment grows, so does the volume and flexibility of creative.

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See What Your Campaign Could Look Like

Slide to preview the reach your budget can unlock!

Campaigns always include the creative.

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Budget: $
5,000
CTV Impressions:
200,000

CTV Distribution
Avg CPM: ~$20
Platforms:
• Streaming TV
• Programmatic CTV
• Smart TVs

Est. Reach Efficiency:
~$0.02 per view

Paid Social Impressions:
200,000

Paid Social Video
Avg CPM: ~$10–15
Platforms:
• Meta (FB / IG)
• TikTok Ads
• YouTube / Shorts

Est. Reach Efficiency:
~$0.01 per view

Total Impressions:
200,000
(Based on average market CPMs. Actual reach varies by audience, location, and market conditions.)

Starter Campaign

1 TV / OTT Commercial included

Paid Social + CTV distribution

Ideal for testing or local audience launches

Growth Campaign

2 Commercials + Social Variants included

CTV, OTT, and Paid Social mix

Built for scale and efficiency. Ideal for reaching local & regional audiences

Scale
Campaign

4+ Commercials + Custom Cuts included

Multi-channel distribution

Designed for sustained growth and impact. I deal for reaching local, regional AND national audiences

No long-term contracts. No creative production fees. Campaign-first pricing.

What's an Impression?

An impression means your ad was shown on your targeted audience's device. The more impressions you buy, the more people you reach and the more often they see your ad.

Full-Service Strategy, Creative & Media Partnership

CrtVty Agency is our award-winning, collaborative & high-touch engagement for brands that require deep strategy, custom creative systems, and hands-on partnership across every stage of growth.

How The CrtVty Agency Works

For organizations navigating complex brand challenges, multi-market campaigns, or long-term growth initiatives,

CrtVty Agency provides a fully integrated team aligned to your business goals.

This model reflects how many brands prefer to work: collaboratively, strategically, and with dedicated senior leadership.

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What’s Included with CrtVty Agency

Brand & Business Strategy

Positioning, messaging, and growth frameworks.

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Custom Creative Development

From concept to execution across video, digital, experiential, and beyond.

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Media Strategy & Planning

Thoughtful channel strategy aligned to business objectives.

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Dedicated Senior Leadership

Direct involvement from experienced creative and strategic leads.

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Ongoing Optimization & Reporting

Long-term performance tracking and refinement.

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Engagement Structure

CrtVty Agency engagements are typically structured as:

  • Monthly retainers
  • Project-based engagements
  • Campaign-based scopes

Each is tailored to the complexity and ambition of the work.